Like sales consultants, marketing consultants are effective thought-leaders and experts who can help a business radically revolutionize their marketing pipeline and systems, including:
Implementing a strategic marketing plan for long-term goals (aligned to sales forecasts).
Creating a Content marketing plan, and helping to implement it. Helping to create plans for decreasing churn rates and increasing conversion rates, which often includes designing a system for increasing qualified leads and reducing the number of unqualified leads.
Aligning all marketing goals with a robust marketing funnel scheme that is linked to every phase of the marketing plan. Creating and implementing an Inbound Marketing Scheme. Senior marketing experts – who are often marketing consultants – can help a company discover novel opportunities for more advantageous marketing processes, such as identifying a new demographic to be marketed to, or creating a buyer persona plan associated with marketing regions.
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